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Adding a Glossary to a Website

New Section - Food Glossary!
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A good way of getting more keywords on a website is to put together a glossary of terms. This has two main advantages.

First, by putting in a list of definitions, you make the website more of a content site, and one that will be seen for information. It is a great service to your customers and prospects as well.

A great example of this is Grand Entrances .  I helped set up this glossary of terms about doors (and learned a lot while doing it). Now, when customers come to the website, they can better understand what the descriptions are referring to.

Secondly,  a glossary allows you to pinpoint the keywords that you want the search engines and users to see. Often, a website has too many keywords to be clumped together on the home page. With a list of terms, you can both inform and educate.

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What are Meta Tags?

While the most important tag on your website is the title tag, don’t forget the meta tags. The meta tags are the description and keywords tags.

The description tag is often used as the snippet of text in the organic search engine results. The best description tags are clear and concise. I recommend two sentences, with your most important keywords first. As an example, the description on the MySearchGuru site states:

We specialize in organic search engine optimization, social media optimization, ghost blogging, and other techniques to drive targeted traffic to your web site, and maximize your visibility in the search engines.

I have bolded the keywords that are in the sentence. You will notice that I spelled “web site” as two words, and mentioned “search engine” and “search engines.” This is on purpose. Google sees singular and plural as two different words. I use the spelling “website” on the site itself, and in the keywords tag.

While Google and some of the larger search engines no longer use the keywords tag, it is a myth that the tag itself is no longer used. The smaller engines use it as does Yahoo. The keywords tag should only have 20-25 keywords in it, with the most important keywords first.