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Adding a Glossary to a Website

New Section - Food Glossary!
Image by LexnGer via Flickr

A good way of getting more keywords on a website is to put together a glossary of terms. This has two main advantages.

First, by putting in a list of definitions, you make the website more of a content site, and one that will be seen for information. It is a great service to your customers and prospects as well.

A great example of this is Grand Entrances .  I helped set up this glossary of terms about doors (and learned a lot while doing it). Now, when customers come to the website, they can better understand what the descriptions are referring to.

Secondly,  a glossary allows you to pinpoint the keywords that you want the search engines and users to see. Often, a website has too many keywords to be clumped together on the home page. With a list of terms, you can both inform and educate.

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The Promises of Automatic Submission Programs

There are a lot of automatic submission (i.e. to search engines) programs online that promise a lot, but only deliver a little. A number of them claim that they submit to over x number of search engines. If the number is over 1,000, a red alarm light should go off! Usually, this number refers to FFA (Free-For-All or link farms) sites, or classified ad sites. You do NOT want your site submitted there.

A client asked me to look at a company that he was paying to do the submission of his website. After carefully checking through their list (they said it was at least 3,000 search engines and directories), I found that there were only 304 actual websites. And, of those, only 26 were real search engines, and 16 were pay-per-click search engines. The other links included dead sites, foreign language sites that do not accept English language websites, meta search engines that do not even accept submissions, and a number of sites that had nothing to do with search engines at all!

There are also a number of programs that will submit your site to directories for a fee. Unfortunately, the program submits the website blindly to any directory it has in its list. As a result, your site gets submitted to directories that have nothing to do with your field. One client, who sells Turkish cotton bathrobes, found his site had been submitted to a Greek tourism directory.

When I submit a website to a search engine or directory, I know that the site will accept the link because I have done the research.