Blog Archives

With All the Tech Layoffs, Why Hire an In-House SEO?

seo_guide

Image by jlori via Flickr

As the economic crisis continues, more layoffs are being announced everyday in the tech industry. Zillow (real estate) just laid off 35 people, hi5 (a social network) let go 10-15, Adbrite (advertising online) dropped 40, and even eBay downsized 1500 peeps.

Yet i still see many notices for in-house SEO jobs. Why? Most companies do not need someone on staff to handle SEO or SEM. Most of the work is in the first two months and after that it tends to be monitoring the rankings, meta tags and ad campaigns.

Look at all the advantages of hiring a 1099 contractor. The company does not need to pay any benefits; the person works from home so they are saving gas and not polluting; the rate can be by the hour or a fixed number of hours rather then by year; the list goes on and on.

Someone needs to clue in these folks that in-house is no longer the way to go for search engine optimization.

Reblog this post [with Zemanta]




Client Wins Awards!

Cool! My client, Ferrari Productions, just won both the San Diego Reader’s Poll and the US Local Small Business Awards for best video production company in San Diego!

Ferrari Productions




Social Media and Gustav

It is really fascinating to watch the deployment and preparations for Gustav from my computer. Twitter allows me to follow CNN reporters, disaster doctors “tweeting”, people on the ground, and the various emergency networks coming together online. Several new networks such as one on Ning.com and others are being set up and people are being asked to pass the word to the “non-geeks” as well.




A New Type of FFA site

FFA, or Free-For-All websites, have returned. These are sites that just have lists of links with little or no content (a.k. “link farms”). The new ones are claiming to be classified ad sites, with small ads and links. The way to tell that it is an FFA page is the fact that once your “ad” is posted, it will fall to the bottom and disappear as soon as enough other ads are posted. So you get an email telling you that you need to post it again. If you ignore this email, they do not go away, but will continue to pound away at you.




Are you #1 in Google? It Doesn’t Matter

A wonderful article on why ranking #1 in Google is no longer as important as it once was. I so agree with this.

Are you #1 in Google? It Doesn’t Matter