Apparently, everyone is now talking about and claiming that they can do search engine optimization. The amount of misinformation flying around the Web is amazing!

Search engine optimization is not easy, nor is it magic. It is a lot of hard work and keyword research and requires a deep level of understanding of both the search engines and their users.

I keep getting emails from marketers that says that this automated program or that software will do SEO for you. Unfortunately, many of these programs are actually a lot harder to use than just learning SEO.

Automated submission programs should be avoided (like the plague), and software often has a lot more bells and whistles to them than just doing the SEO.

Another problem is that software is rarely updated as fast as the search engines change. Unless you can find a program that does regular updating of itself, I suggest avoiding these sorts of programs.