There are a lot of automatic submission (i.e. to search engines) programs online that promise a lot, but only deliver a little. A number of them claim that they submit to over x number of search engines. If the number is over 1,000, a red alarm light should go off! Usually, this number refers to FFA (Free-For-All or link farms) sites, or classified ad sites. You do NOT want your site submitted there.
A client asked me to look at a company that he was paying to do the submission of his website. After carefully checking through their list (they said it was at least 3,000 search engines and directories), I found that there were only 304 actual websites. And, of those, only 26 were real search engines, and 16 were pay-per-click search engines. The other links included dead sites, foreign language sites that do not accept English language websites, meta search engines that do not even accept submissions, and a number of sites that had nothing to do with search engines at all!
There are also a number of programs that will submit your site to directories for a fee. Unfortunately, the program submits the website blindly to any directory it has in its list. As a result, your site gets submitted to directories that have nothing to do with your field. One client, who sells Turkish cotton bathrobes, found his site had been submitted to a Greek tourism directory.
When I submit a website to a search engine or directory, I know that the site will accept the link because I have done the research.
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