Social Media Marketing and Organic Search Engine Optimization (SEO)
Apparently, everyone is now talking about and claiming that they can do search engine optimization. The amount of misinformation flying around the Web is amazing!
Search engine optimization is not easy, nor is it magic. It is a lot of hard work and keyword research and requires a deep level of understanding of both the search engines and their users.
I keep getting emails from marketers that says that this automated program or that software will do SEO for you. Unfortunately, many of these programs are actually a lot harder to use than just learning SEO.
Automated submission programs should be avoided (like the plague), and software often has a lot more bells and whistles to them than just doing the SEO.
Another problem is that software is rarely updated as fast as the search engines change. Unless you can find a program that does regular updating of itself, I suggest avoiding these sorts of programs.
Now search engines, and in particular Google, look at the number and quality of links to your site in order to establish the importance and relevance of your site. Each link to your site is considered a “vote” for your page. Sites with more votes, particularly votes from highly trusted websites, will have a greater potential to rank highly in the search engines.
I really enjoyed this post, especially the “examples in this post” portion which made it really easy for me to SEE what you were talking about without even having to leave the article. Thanks