With all the video websites around these days, following the success of YouTube, it is no wonder that Video optimization would appear.
When people upload videos to YouTube, MetaCafe, or DailyMotion, the process asks for a title, description, keywords, and a category. Unfortunately, many people do not know what to do and just plug in anything that strikes them.
Videos, like other media on the Web, need to be catalog and categorized so that others can find them as well. The items asked for are basically the same as the meta tags and title tag. Those of us who understand this can then get their video found in both the video search engines as well as in the search function on the video sites.