What is SMO?

A lot of people know about search engine optimization, or SEO, but SMO is a relatively new term. It stands for social media optimization and goes along with the phenom of “Web 2.0.” SMO is another technique to help a website or brand show up in the search engines.

Social media optimization basically includes placing a website/person/product/service on the various social media networks (Facebook, Ning, MySpace, LinkedIn, etc.), and social bookmarking sites (del.icio.us, Mixx, BackFlip, Digg) so that the search engines see more inbound links.

The trick is to know which ones of the hundreds out there of social media sites are the best. One place to find this information is at my Squidoo page, Online Networking.

Another interesting ebook is The Definitive Guide to Finding the Best Social Marketing Sites . Bill Ortell has taken the time to go through the many sites and subject them to specific criteria. He examines social networks, bookmarking sites, and video sites. I heartily recommend this book as an excellent place to start.

4 comments on “What is SMO?
  1. HeyStephanie says:

    Interesting, I’ll definitely check out that book. Thanks for the heads up. :]

  2. Interesting… SMO has only become popular in the past few years as the use of social networking sites has exploded and its really gaining weight

  3. tej says:

    It is the nice information about SMO.

  4. Anirban Pathak says:

    This is a nice article. Abbreviated as SMO, social media optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.

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