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Video Optimization

With all the video websites around these days, following the success of YouTube, it is no wonder that Video optimization would appear.

When people upload videos to YouTube, MetaCafe, or DailyMotion, the process asks for a title, description, keywords, and a category. Unfortunately, many people do not know what to do and just plug in anything that strikes them.

Videos, like other media on the Web, need to be catalog and categorized so that others can find them as well. The items asked for are basically the same as the meta tags and title tag. Those of us who understand this can then get their video found in both the video search engines as well as in the search function on the video sites.



What is SMO?

A lot of people know about search engine optimization, or SEO, but SMO is a relatively new term. It stands for social media optimization and goes along with the phenom of “Web 2.0.” SMO is another technique to help a website or brand show up in the search engines.

Social media optimization basically includes placing a website/person/product/service on the various social media networks (Facebook, Ning, MySpace, LinkedIn, etc.), and social bookmarking sites (del.icio.us, Mixx, BackFlip, Digg) so that the search engines see more inbound links.

The trick is to know which ones of the hundreds out there of social media sites are the best. One place to find this information is at my Squidoo page, Online Networking.

Another interesting ebook is The Definitive Guide to Finding the Best Social Marketing Sites . Bill Ortell has taken the time to go through the many sites and subject them to specific criteria. He examines social networks, bookmarking sites, and video sites. I heartily recommend this book as an excellent place to start.