Selecting a Domain Name

How do you select the best domain name for your website URL? Not all of the “good” names have been taken. In fact, a lot of domains expire every day.

You need to find a domain name that has keywords in it that are relevant to your topic. Contrary to rumor, hyphenated domain names are fine. The search engines see the keywords with or without the hyphens.

Keep the domain name short, if possible. It will be easier to remember. Initials can be confusing, so stay away from them. If you have a company name, use that for the domain name. You can have domains that are “parked” (i.e. sitting on the register’s server) that will forward the user to the correct site (called a “redirect”).

Nameboy is a free service and domain register that will tell you if a domain name is available, and will also give suggestions with different combinations of your keywords.

I recommend getting both the domain name with and without hyphens. You should try to buy both the “.com” and “.net” domains. The others do not yet attract much attention. The “.org” is used for organizations (or at least it started out that way), and the “.biz”, and “.info” has not yet caught on.



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